Skincare and cosmetic industries are continuously evolving. It doesn’t matter if the companies are local and small or big and multi-national. Most of these organizations are racing to get a share in these highly competitive fields. This year is no different. We might be in the middle of a global pandemic, but these beauty trends are still proving to be popular.
Popular Beauty Trends
Consumers of beauty products have gotten savvier through the years. More than just products that make them look good, they are also looking for ethical ones. They are consuming products that do good for the community just as fast they would join a protest rally against animal testing, which leads us to the first trend.
The Push for Sustainability
This trend has been around for a few years now, but it’s gotten more spotlight this year. Eco-beauty, as this movement is often called, urges beauty companies to come up with ways to lessen their impact on the environment. This could be anything from better packaging through more sustainable practices of using raw materials. This year, an independent organization was formed to oversee regulations and ensure that a beauty company speaks the truth when they say they’re eco-friendly.
Personalized Skincare
Used to be that if you wanted to clear up your acne scars or you want to know the best moisturizer for your skin type, you’d have to visit a dermatologist to get their recommendations. Nowadays, skincare companies can do that for you over the counter. Bespoke skincare usually begins with an online questionnaire. The more detailed the company gets, the more customized your product will be. While women were the early adopters of this trend, men’s grooming companies have taken notice and are now offering their own take.
Electrolyte-infused Skincare
Yes, that’s right. The same ingredient you’re used to seeing in your sports drinks is now your skincare products. And they work in the same way. Athletes drink it to refill lost hydration after a heavy workout or an intense game. So electrolytes in your skincare routine are like hydration times 100. If it’s a healthy, supple, and youthful glow that you want, this type of hydration might be what you need.
By-product Beauty
As the name suggests, this beauty trend came about when skincare and cosmetics companies started using food waste to create their products. The most common of these by-products is coffee grinds, which plenty of homegrown brands sell as body or face exfoliants. Other companies grind rice to create face powders while more advanced companies have extracted healthy omega-3 oils from salmon and infuse them in their face oils and moisturizers.
Nutritional “Vaping”
We need to nourish our body with the right vitamins and minerals. Keeping that in mind, and operating on the idea that the body better absorbs these nutrients through inhalation, a handful of brands are introducing the concept of inhalable beauty. It’s been an ongoing craze among wellness enthusiasts, and they claim that it promotes better sleep and relaxation. Thus, also giving them healthier hair, skin, and nails.
